:root{--accent: #6749e8;--accent-2: #7c5ef0;--accent-dark: #4a2fb8;--accent-deep: #3a1f96;--accent-soft: #ede9fc;--accent-soft-2: #f5f2fe;--teal: #0ea5b7;--ink: #171233;--ink-soft: #6b6688;--ink-faint: #9a94b8;--line: #e8e5f3;--bg: #f6f4fd;--card: #ffffff;--radius: 20px;--rubic-avtomatizaciya: #6749e8;--rubic-kpi: #0ea5b7;--rubic-keysi: #ea8b0a;--rubic-lid: #7c5ef0}*{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth}body{font-family:Inter,Segoe UI,Helvetica Neue,Arial,sans-serif;background:var(--bg);color:var(--ink);line-height:1.65;font-size:17px}img{max-width:100%;display:block}a{color:var(--accent);text-decoration:none}.wrap{max-width:1140px;margin:0 auto;padding:0 24px}.header{background:var(--card);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}.header-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;height:68px}.logo{display:flex;align-items:center;height:34px}.logo img{height:34px;width:auto}.nav{display:flex;align-items:center;gap:26px;font-size:15.5px}.nav a{color:var(--ink-soft);transition:color .15s}.nav a:hover,.nav a.active{color:var(--ink)}.btn{display:inline-block;background:linear-gradient(135deg,var(--accent-2),var(--accent-dark));color:#fff;font-weight:700;font-size:15.5px;padding:11px 22px;border-radius:12px;border:none;cursor:pointer;transition:transform .2s,box-shadow .2s;box-shadow:0 16px 40px #6749e84d;white-space:nowrap}.btn:hover{transform:translateY(-2px);box-shadow:0 22px 50px #6749e866}.btn-ghost{background:transparent;color:var(--accent);border:1.5px solid var(--accent)}.btn-ghost:hover{background:var(--accent-soft)}.hero{background:radial-gradient(900px 380px at 85% -10%,rgba(103,73,232,.14),transparent 65%),linear-gradient(180deg,var(--card) 0%,var(--bg) 100%);border-bottom:1px solid var(--line);padding:72px 0 64px}.hero-kicker{display:inline-block;font-size:14px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--accent);background:var(--accent-soft);padding:6px 14px;border-radius:999px;margin-bottom:20px}.hero h1{font-size:clamp(30px,4.6vw,46px);line-height:1.15;letter-spacing:-.02em;max-width:760px;margin-bottom:16px}.hero p{color:var(--ink-soft);max-width:640px;font-size:18.5px;margin-bottom:28px}.hero-actions{display:flex;gap:14px;flex-wrap:wrap}.section{padding:56px 0}.section-head{display:flex;align-items:baseline;justify-content:space-between;gap:16px;margin-bottom:28px;flex-wrap:wrap}.section-head h2{font-size:clamp(23px,3vw,30px);letter-spacing:-.015em}.section-head a{font-size:15.5px;font-weight:600}.rubrics-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}.rubric-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:18px 18px 16px;display:flex;flex-direction:column;gap:6px;color:var(--ink);transition:box-shadow .15s,transform .15s}.rubric-card:hover{box-shadow:0 8px 24px #10182814;transform:translateY(-2px)}.rubric-dot{width:12px;height:12px;border-radius:4px;margin-bottom:4px}.rubric-card b{font-size:15.5px}.rubric-card span{font-size:13.5px;color:var(--ink-faint)}.posts-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.post-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:24px;display:flex;flex-direction:column;gap:12px;color:var(--ink);transition:box-shadow .15s,transform .15s}.post-card:hover{box-shadow:0 10px 28px #10182817;transform:translateY(-2px)}.post-card h3{font-size:19px;line-height:1.3;letter-spacing:-.01em}.post-cover{width:100%;aspect-ratio:2 / 1;object-fit:cover;border-radius:12px;margin-bottom:2px}.article-cover{width:100%;border-radius:16px;margin-top:22px;border:1px solid var(--line)}.post-card .desc{color:var(--ink-soft);font-size:15px;flex-grow:1}.post-meta{display:flex;align-items:center;gap:10px;font-size:13.5px;color:var(--ink-faint)}.tag{font-size:12.5px;font-weight:600;padding:4px 10px;border-radius:999px;color:#fff;white-space:nowrap}.tag-avtomatizaciya{background:var(--rubic-avtomatizaciya)}.tag-kpi{background:var(--rubic-kpi)}.tag-keysi{background:var(--rubic-keysi)}.tag-lid{background:var(--rubic-lid)}.lead-block{background:linear-gradient(135deg,var(--accent) 0%,var(--accent-deep) 100%);border-radius:22px;color:#fff;padding:46px 44px;display:grid;grid-template-columns:1.4fr 1fr;gap:32px;align-items:center}.lead-block h2{font-size:clamp(22px,3vw,30px);letter-spacing:-.015em;margin-bottom:12px}.lead-block p{color:#ffffffd1;font-size:16.5px}.lead-block .btn{background:#fff;color:var(--accent-dark);justify-self:start}.lead-block .btn:hover{background:var(--accent-soft)}.subscribe{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:42px 44px;display:grid;grid-template-columns:1.2fr 1fr;gap:32px;align-items:center}.subscribe h2{font-size:clamp(21px,2.6vw,27px);letter-spacing:-.015em;margin-bottom:10px}.subscribe p{color:var(--ink-soft);font-size:16px}.subscribe-form{display:flex;gap:10px}.subscribe-form input{flex:1;min-width:0;font:inherit;font-size:15.5px;padding:12px 16px;border:1.5px solid var(--line);border-radius:10px;color:var(--ink);background:var(--bg)}.subscribe-form input:focus{outline:2px solid var(--accent);outline-offset:-1px;border-color:transparent}.article{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:clamp(28px,5vw,56px);max-width:860px;margin:44px auto}.article-head h1{font-size:clamp(26px,3.6vw,38px);line-height:1.2;letter-spacing:-.02em;margin:14px 0}.article-head .desc{color:var(--ink-soft);font-size:18px;margin-bottom:18px}.article-head .post-meta{margin-bottom:8px}.article-body{margin-top:30px;padding-top:30px;border-top:1px solid var(--line);font-size:17.5px}.article-body h2{font-size:25px;letter-spacing:-.01em;margin:38px 0 14px}.article-body h3{font-size:20px;margin:28px 0 10px}.article-body p{margin-bottom:16px;color:#1d2939}.article-body ul,.article-body ol{margin:0 0 18px 22px}.article-body li{margin-bottom:8px}.article-body blockquote{border-left:3px solid var(--accent);background:var(--accent-soft);border-radius:0 12px 12px 0;padding:14px 20px;margin:20px 0;color:var(--ink-soft)}.article-body table{width:100%;border-collapse:collapse;margin:20px 0;font-size:15.5px}.article-body th,.article-body td{border:1px solid var(--line);padding:10px 14px;text-align:left;vertical-align:top}.article-body th{background:var(--bg);font-weight:600}.article-body code{background:var(--bg);border:1px solid var(--line);border-radius:6px;padding:1px 7px;font-size:14.5px}.article-body pre{background:#101828;color:#e6ebf5;border-radius:12px;padding:18px 20px;overflow-x:auto;margin:20px 0}.article-body pre code{background:none;border:none;padding:0;color:inherit}.article-cta{margin-top:36px;background:var(--accent-soft);border-radius:16px;padding:26px 28px;display:flex;align-items:center;justify-content:space-between;gap:20px;flex-wrap:wrap}.article-cta b{font-size:18px}.article-cta p{color:var(--ink-soft);font-size:15px;margin-top:4px}.footer{background:linear-gradient(180deg,#1a1340,#0e0a26);margin-top:56px;padding:36px 0;color:#b9b3d6;font-size:14.5px}.footer a{color:#a39fce}.footer-inner{display:flex;justify-content:space-between;align-items:center;gap:20px;flex-wrap:wrap}.footer a{color:var(--ink-soft)}.footer a:hover{color:#fff}.page-title-block{padding:52px 0 8px}.page-title-block h1{font-size:clamp(26px,3.4vw,36px);letter-spacing:-.02em;margin-bottom:8px}.page-title-block p{color:var(--ink-soft);max-width:620px}@media(max-width:960px){.posts-grid,.rubrics-grid{grid-template-columns:repeat(2,1fr)}.lead-block,.subscribe{grid-template-columns:1fr}.nav .btn{display:none}}@media(max-width:620px){.posts-grid,.rubrics-grid{grid-template-columns:1fr}.nav a:not(:last-child){display:none}.subscribe-form{flex-direction:column}}